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17. 12. 2013

Digital Marketing Statistics in 2014 You CAN'T Ignore [Infographic]

As you know, marketing is one of the fastest changing industries around. New tools fly in and out on a weekly basis. What worked last year, will most probably not work the following year. You should make a point of it to stay focused on things that are changing. Here are some digital marketing statistics for 2014 that you simply CAN’T ignore.



Digital Marketing Statistics You Can't Ignore

  • Emails
The average return on email marketing investment is $44.25 for every dollar spent. The fact that 80% of smartphone and tablet users open their emails on their phones or tablets, says quite a bit, doesn't it?

  • Blogs
Did you know that blogs give sites more indexed pages and more indexed links? Blogs are also 63% more likely to influence purchase decisions than the old-fashioned magazine. If you blog more than 15% per month, you will most likely get 5x the traffic. B2B companies that blog get 67% more leads than those that don’t.
  • Blog Posts
If a post is greater than 1500 words on average it receives 68.1% more tweets and 22.6% Facebook likes. Do I need to say more about this?
  • Videos
Using videos on a landing page can increase conversations by 86%. That is quite a large number, you might want to think about starting to use videos.
  • Social Media Marketing
This is said to double over the next 5 years. 52% of all marketers found at least 1 customer on Facebook in 2013, make it your goal to find at least 2 in 2014.
  • Content Marketing Strategy
Make sure you have that, as nearly half of all companies do.
  • Visual Data
65% of your audience will be visual learners. Visual data is processed 60k times faster by the brain than text.
  • Testimonials
Having a customer write a testimonial will have a high effectiveness rating for content marketing. You’re looking at 89% here.
  • Inbound Marketing
#Inbound delivers 54% more leads than traditional outbound marketing.



2014 Marketing Statistics Infographic

Digital business, trends and statistics

 Statistics on digital marketing from 2011-2014 shows the following:

Newspaper—20.3% to 15.9%=↓

Magazines—9.4% to 7.3%=↓

Television—39.9% to 40.0%=↑

Radio—7.1% to 6.6%=↓

Cinema—0.5% to 0.6%=↑

Outdoor—6.7% to 6.3%=↓

Internet—16.1% to 23.4%=↑

The above mentioned says it all, doesn't it? Don’t be caught without a digital marketing strategy in 2014. Let your numbers climb by falling in line with changing times and remember to not ignore these marketing statistics!

Here's another article you might like: ► 10 Signs You Might Need Marketing Automation

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Artash Arakelyan
CEO at Incredo. 6 years experience in internet marketing and marketing obsessed. Thinking of traveling in exotic countries and wish I eat couture cupcakes all day long. My birthday is on Dec 17 and yes I don't mind anonymous birthday gifts!
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