The problem comes when marketers aren't already using mobile marketing in their holiday content marketing strategy. If you are one of them, you need to make some serious adjustments…and fast! But how do you get your content holiday ready?
Stats show that mobile shoppers made roughly $36 billion worth of purchases on smartphones. What even bigger news is the fact that 95% of Millenials plan to use their smartphones to shop this holiday season. Now, there is not much you can do about this holiday season, but how about planning ahead to get your content holiday ready for 2014?
Update your Calendar on a regular basis
Everyone knows about Black Friday and Cyber Monday, but there are so many more important days in the retail industry in November and December. Sending out a text reminder before and on each of these days is a simple way to adopt a mobile marketing plan.This is how to get your content holiday ready; dates are of the essence.
Text notifications can also be for industry-specific information. In the retail industry for instance, you can send out advice on the best products to buy for that specific week. You can also text you followers once you have published a new blog post. The secret is of course to time these when its major shopping hours—like Saturday afternoon when your customers are already in shopper-mode.
Once again I can’t stress enough how crucial it is that your site is mobile friendly—30% of shoppers use their smartphones to visit website. They use their mobile devices to compare prices, find products, read reviews, but the most important one is that they use their mobile devices to kill time! Consider adding something to your mobile friendly website like a game or puzzle or quiz. This way you will keep you followers on your site, instead of them jumping to your competitor’s site. If you're looking for a starting point to get your content holiday ready, this is a good place to kick-off from.
Fresh up Your Site
As the saying goes “A change is as good as a holiday!” The holiday season starts its way before December, which is exactly why you consider freshening up long before the “silly season” starts! Keep in mind to always keep your contact page in top-notch shape, this is how your customer will get hold of you.
By being social, I don’t just mean with your current followers. A good approach here is to create one-time specials and letting your current followers share them with friends and family. Word of mouth is critical and can also go on your to-do list to get your content holiday ready!
Make sure that you have enough stock for the holidays. You should know which items sell fast. Keep your inventory full with your popular items.
All these tips might seem like tedious work, especially when it’s the buzziest time of year, but if you start early enough, this could turn out to be real fun…and of course brilliant for your business! Kick off 2014 with a bang and get your content holiday ready before it's too late!