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27. 01. 2014

5 Digital Marketing Behaviors to Avoid in 2015

When it comes to marketing and selling products, it doesn’t matter whether you’re big or small, at the end of the day you are still a marketer who's trying his best to sell his product. This can be a very tricky subject, as there are certain digital marketing behaviors that you have to avoid if you want to be successful in 2015.

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What are the behaviors you should avoid in 2015?

Digital marketing behavior to avoid #1—Not building relationships with your potential customers

Building relationships with your potential customers has a big importance. If your goal is to be successful in marketing, you should connect with them on a regular basis—remember if you only send them emails every few months, you are missing out on a massive opportunity.

So interacting with them just couple of times per week are perfect! These interactions can be done in various ways such as Facebook, Twitter, and Email.

Digital marketing behavior to avoid #2—Putting all your focus into one traffic origin

Remember, the more sources you use for attaining traffic, the better for your brand. There are many companies who focus on one source, thus, they lose a lot of advantages of SEO.

On the flip side of this coin, many other companies focus so much on perfecting their SEO, that they miss the opportunity to provoke organic results. When you use both SEO and organic search results, you are more likely to reach a much larger target market.

Digital marketing behavior to avoid #3—Choosing complicated heading and subject lines

This is one of the most important things in digital marketing. Choosing the wrong heading will make your potential customer to mark your email as a trash! Your heading or subject line has to grab your customers attention within seconds of reading it.

Will you read an email if the subject line is boring? Of course no! Some good examples of attaining success with this, is to think about your customer when choosing the heading. Try to rephrase the heading by turning it into a question or use a little argument. Many researches show that trying these tips result in a positive attention!

Digital marketing behavior to avoid #4—Sell, Sell, Sell

This is a mistake that many companies make, as they are under the impression that in order to attain more customers, they have to Sell, Sell and Sell. Nothing could be further away from the truth! Stop trying to continuously sell something to your customers, as this will result in less traffic and you will regret it.

You will probably get irritated if every time you hear from a company that they are trying to sell you something, won’t you? A good way of looking at this is to provide your customers with something that is of real value, instead of just trying to push a sale onto them. Some examples of these may include blog posts, free reports or fun and interactive social media posts.

Digital marketing behavior to avoid #5—Not asking for a direct sale

This might sound unimportant to you, as a result of the previous point. When you do this on occasion, there is nothing to feel guilty about when asking for a direct sale. Let’s use an eBook as an example: you could say something powerful like “I am proud and thrilled to report that I have just published my newest eBook, which I believe is the best one thus far."

"Click HERE to grab your copy right away!” This will most likely increase your sales, as stats have proved that this won’t drive people to click the “unsubscribe” button or provoke them to un-follow you on your social media sites.

Now that you know which digital marketing behaviors to avoid, make a point of it to focus on this and see your brand shoot through the roof in the year ahead! Leave your comments and let me know what you think or add a digital marketing behavior that you have had experience in.

Here is another article you may be interested in  Outsourcing Social Media: 5 Mistakes To Avoid In 2015


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Artash Arakelyan
CEO at Incredo. 6 years experience in internet marketing and marketing obsessed. Thinking of traveling in exotic countries and wish I eat couture cupcakes all day long. My birthday is on Dec 17 and yes I don't mind anonymous birthday gifts!
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