Assessing the efficiency of your content marketing campaign can be difficult if you don't have the right tools to correctly analyse its strengths and weaknesses.To understand the position of your strategy, you should collect and evaluate some data periodcally. Luckily, there are some great ways that will assist you in this procedure. The tools mentioned below will help you very much in gaining an effective understanding of the strengths and weaknesses of your content marketing campaign.
1. Social Crawlytics
This tool is probably the best backlink analytical tool for you to track how well your content is distributed accross multiple social media channels. Social Crawlytics shows your most popular contents and you are also able to follow the growth in shares for any post.
This tool is smiliar with Social Crawlytics, however the main difference is that it focuses on finding topics on the internet or particular places. With Buzzsumo, you may pull analytics from Facebook, Twitter, Google Plus, Pinterest and LinkedIn. In addition, with the help of great insight tools of Buzzsumo, you can go further and find for example precisely who has shared the content. For this you should have more than 20 shares on twitter. With Buzzsumo, you may measure the position of your strategy and you can even use this tool to measure the successes of your competitors, in order to see where they are standing.
With many great options and features, Vocus makes it possible for companies both to assess their effectiveness and to control the production process of it. With awesome features, Vocus lets you not only plan the schedule of your content marketing strategy, but also to see how it will perform in the future. So, with such great features, companies may understand which content and channel is the most appealing for customers.
This tool, which belongs to Oracle, helps companies in all the stages of their content marketing strategy. With Eloqua, companies will have the opportunity for planning, creating, publishing, promoting and analyzing their content marketing. For example with the feature of planning, companies will be able to organize their posts for today and future and to collect some ideas for future use.
5. Quick Sprout
This great tool can create a report according to the address of domain. It inspects the website address and creates 3 kinds of report, such as website analysis, social media analysis and competitor analysis. The website analysis shows how company does good in SEO, backlinks, keywords and so on. In social media analysis, the company can understand how well they reach to Facebook, Twitter or other social networks. Finally, in the competitor analysis, the company will have the chance to compare with at most 3 competitors, in order to see where they stand.
So, here are the best 5 tools, that will assist you very much in assessing the effectiveness of your content marketing strategy. Have you ever used these tools? If so, please share your experience with us and tell us what do you think about them in the comments below.