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SaaS Marketing Strategy

25. 06. 2015

How To Make Your Company Stand Out On Instagram

If you are reading this article, it is highly probable that you have a company,which has a need for social media. You may have already got some tips concerning other social media networks, like Facebook or Twitter and it is the right time to get to know Instagram.



We know that visuals play a huge role in social media nowadays, and Instagram is a place where all the visuals appear. Instagram is especially good for lifestyle and inspirational companies. Instagram is a place where you can share images not only from your business but also from your surroundings, however you should be creative here in order to be get noticed.  Just for this reason, today we will help you understand how you can make your company stand out on Instagram.

Work on your profile

Your profile is the first thing that users see and it should leave on them positive impression. There are many things you should pay attention to in your profile, such as:

  • Profile image: In order to be clear what your company about, you should use a good and simple image, which will catch people’s attention and most importantly it will say something about your company and its activities. Your profile image is always going to be seen, so make sure to choose the right one.

  • Username: Whenever you share an image or comment on other images, the only thing that people see is your username. So make sure to pick a right thing, such as the real name of your company.

  • Bio: In this section, you should write something that will describe who you are and what you offer. For example, if you have a fitness center, try to write about it and describe the main things that you offer. This helps people to understand whether they should follow you or not.

Share on other social media networks

When you post an image on Instagram, there is a chance for you to share it on your other social media accounts as well. It gives you the opportunity to be more visible. In addition, you can share some information about your Instagram page in other social media platforms, in order to promote your Instagram profile

Make use of hashtags

Hashtags are one of the most important things in Instagram, as they are the only way people can search here. So, if you want to be found by other users, you should use the right hashtags in your photos. There are many hashtags to use, which help  that image to be found,however people sometimes overuse them and use those hashtags which have no connection with that image. So, my advice is to use those hashtags which are connected to your image. If you are sharing an image of your company, use hashtags like #company, #work, #job and so on.

Optimize your images

On Instagram, you should not only post images as they are, you should try to optimize them. There are many filters that help you to get more attractive and beautiful image. For example, it was found that images with blue tone work best on Instagram. So, try to make use of filters in order to make your image more interesting one.

Post some videos

Besides sharing images, Instagram also give you the chance to post short videos. Though, you cannot post long ones, but there are many ways to leave impression with simple and short videos.

Become a curator

There are many Instagram accounts that are focused on sharing some specific images, such as houses, fashion, hairstyles and so on. This is a great way to target your audience. If you become a curator, it gives you the chance to be branded as an expert and target only those people that your company needs.

Geo Tag

Try to attach your images to a specific location. For example, if you have a restaurant, try to attach the images of your restaurant to that location. it will give you the chance to tell people about your address and get found easily. In addition, it is a great way to attract local followers.

Tag people

You should create engagement on Instagram, and for that reason you should tag people in your images, comments and so on. One of the best practices on Instagram is to ask people tag those friends who will be interested in that photo. For example, you can share an image , such as a quote, and ask to tag those people with who you associate that image. This is a great way of promoting your profile.

These are the main things you should take into account when creating an Instagram profile of your company. Make sure to follow these tips, and your profile will stand out. Are you on Instagram for a long time? Share some tips with us and let us be more successful in this platform.

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Sona Hovhannisyan
Sona is the story-maker of Incredo. With her great writing skills and intellectual information processing she makes the best content for best audience. She is very punctual in everything she does. She has a strong writing experience with MBA degree. Because of her articles, thousands of clients are becoming more informed about different issues in different industries.
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