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4. 11. 2015

[Guest Post] Promoting Your Mobile App for Greater Success

According to statistics, more than one-third of mobile users in the United States favor purchasing goods through their smartphones rather than visiting a brick-and-mortar location. This doesn't include the large number of consumers in other parts of the world. Those who do not have a mobile-optimized platform for their business could be losing out on a great deal of money. By implementing a mobile app or optimized website, you could potentially increase your net income each month.


Improving on eCommerce Platforms

Many eCommerce platforms offer a responsive counterpart to the website. This means that your one location will be able to accommodate both traditional computer systems and mobile devices. However, a large number of businesses have been investing more into apps that connect patrons directly to the store rather than the website itself. For example, the Magento mobile app builder allows users to create the app which will then connect to the Magento eCommerce system. This can give you a powerful method for selling online.

It's All in the Delivery

Not all mobile-ready systems are optimized for these kinds of consumers. Unfortunately, there is a large number of sites that still use inefficient imagery and poor product descriptions. Optimization is more than just making sure your site is searchable on venues such as Google or Bing. The text content plays into how people will view the product as well. It needs to be legible while still using specific words and phrases.

A responsive design means nothing if you don't implement optimization practices. More than 70 percent of mobile shoppers will drop a sale if the website takes more than three seconds to react. There is a great deal that can play into how your site performs on any given day. Traffic, server congestion, poor coding, images and even physical distance from the site's server can be a contributing factor. This is another reason why many businesses favor using apps as opposed to direct website purchases. The apps will operate much faster on average while retaining the customer.

A Growing Industry

Currently, there are more than two billion mobile devices activated across the world. This means that there is nearly one for every three people on the planet. Each year, this number grows as technology becomes more affordable and more people are connecting online globally. Getting your business more accommodating for mobile activity needs to be a priority. Even small businesses can benefit from developing more of a mobile-friendly atmosphere for their organization.

According to studies, 10 percent of people that access the Internet from a mobile device do not have other systems at home. The smartphone or tablet is their only means of going online. By developing apps for those devices, there is potential to gain business from consumers by targeting their primary Internet access device. This is especially true if your current eCommerce website isn't optimized for mobile usage.

Developing the Strategies to Promote Your App

Through the right optimization practices for mobile apps, you have potential to outperform your competitors. Like a website, you shouldn't merely create the app and let it sit. There are a number of methods you can implement that can help your application rise to the top of the mobile market.

Considering the effect social media has for sharing apps and businesses with friends and family, you want to give everyone the best experience possible. The happier online shoppers are, the more likely your company will be shared with others.

This infographic demonstrates some of the best methods to promote your mobile app in order to build onto your success. By accommodating to your target audience, you can easily strengthen customer relations as well as your online reputation.

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Sam Zaman
Sam Zaman is an mcommerce specialist at Mofluid. Managing the mobile roadmap and liaising with internal and external IT, development and testing teams. She loves to write and read about updated mobile app technologies.
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