Good content gives information to readers. Great content makes the reader stop, think and act differently.

Content marketing helps our clients generate 3 times more leads per dollar spent and increase organic traffic by 50% on average.

INTRODUCTION

Incredo offers a full range of content marketing services, all the way from buyer persona analysis, detailed content audit and keyword research to content strategy, content generation and delivery.

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Incredo has been recognized as one of the top 10 content marketing agencies in 2016. What this means for you is that our content strategies work, produce outstanding results and have achieved worldwide recognition by some of the world’s finest experts. In other words, you have come to the right place.

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CONTENT MARKETING STRATEGY 
We assist you with the entire content marketing strategy process.

Compelling content is more than just a combination of sentences, paragraphs and ideas. We know that. Our process starts from genuinely researching your audience, industry, competition and existing content inventory. Based on the data, our experienced team tailors a personalized strategy for your business and proceeds with execution. The strategy is always documented and covers all the small details like publishing dates, number of internal/external links, inside graphics and so on.

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Keyword research
Keywords define what your audience is looking for.

Each industry has its own set of keywords that every business would kill to rank up for. However, it’s not always about going after those juicy, high search volume keywords. Our team can help research and uncover a set of keywords that specifically suit your target audience, and focus on those. Just like no two people are exactly the same, no two businesses are exactly the same either. There is always a way to stand out from the competition – and we can show you that way.

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Content inventory audit
There is a lot more value in your existing content than you think.

Even if you didn’t have a documented content marketing strategy before, there is still a lot of value encrypted in your existing content inventory. Our team will study your existing content from top to bottom, understand what your audience wants to see, understand the tone of voice your audience enjoys most and expand on that route. When you know what exactly customers need, it’s much easier to give it to them.

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Competitive analysis
Outsmarting the competition.

Knowing and understanding your competition is just as important as your own strategy. Our team will evaluate and research the content strategy, quality and publishing frequency of both your immediate and secondary competitors to define your position in the market, identify content gaps that haven’t been touched upon yet, and work towards filling those in on your side.

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Content strategy development
Without a strategy content is just fluff, and there is enough fluff already.

After all the essential pieces are ready, our team will craft a compelling, personalized content marketing strategy designed specifically for your audience. Every single aspect of the marketing strategy (be that the length of a blog post or a social media distribution channel) will be targeted towards your audience and aimed to deliver exceptional value to solve their day to day business challenges.

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Calendar development
The content calendar is your most valuable assisstant.

Content publishing frequency, date, time and distribution make an essential part of any solid content marketing strategy. After the initial research and strategy development, our team will develop a content calendar which will have detailed publishing guidelines including all of the above mentioned criteria, which will all be specifically tailored to suit your audience’s needs and wants.

CONTENT GENERATION 

We create only remarkable content that will intrigue your audience, and make them come back again and again, and again.

Content generation is an inseparable part of the content marketing strategy. Even with the best strategy, you won’t achieve highest ROI if your content simply doesn’t cut it. Letters, words and sentences can be mixed and weaved together to deliver any marketing message desired: our content team goes beyond that and delivers not just a message, but a compelling story, which your audience can relate to.

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Blogs
Blogging is not act, but a habit.

The company blog is one of your main means of generating high quality traffic and sales qualified leads. Our team creates blog posts that are always aimed to deliver otherworldly value to readers, provide as many answers and solutions to their needs and challenges as possible, and give detailed explanations on how to solve some of the most complex business challenges that they face on a daily basis. The blog posts will be tailored to fit your brand, tone of voice, vision and aimed to establish you as a though leader in your industry.

See examples:
Views
Leads
10 Fitness Companies That Do Instagram Marketing Right
Views: 1624
Leads: 26
Hubspot vs Wordpress? It's Much Deeper Than That
Views: 1203
Leads: 14
This is How Outstanding SaaS Owners Calculate Marketing ROI
Views: 904
Leads: 9
5 Reasons Why SaaS Companies Should Have a Social Media Marketing Strategy
Views: 602
Leads: 7
Why SaaS Marketing is Not the Standard Marketing You Know
Views: 405
Leads: 5
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Ebooks
Your non-verbal lead generators.

eBooks and guides make an essential part of generating high quality leads. Any downloadable material that requires to fill out a form to access has to wield exceptional value for the reader, both in terms of theoretical and practical knowledge. Our team creates remarkable ebooks, packed with value and most up-to-date information regarding the given topic. We make sure that your leads will be back, again and again, hungry for more.

SEE EXAMPLES
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Whitepapers
The objective side of things.
Sometimes, your audience might require a non-biased, objective overview of a topic in their industry, which should exclude opinions and guesswork. Our team has extensive experience in covering complex topics in a most professional manner and writing style, aimed to deliver unbiased, valuable information to readers, which will help them make their own decisions.
See examples:
Views
Leads
How To Make Consumers Choose You: Differentiate Yourself in SaaS Industry
Views: 1530
Leads: 1530
Incredo Knows How to Market SaaS When You Don’t
Views: 1530
Leads: 1530
5 Game Changing Trends in the SaaS industry in 2016
Views: 1530
Leads: 1530
Outsourcing Your SaaS Marketing: How to Choose an Agency That Digs Your Business
Views: 1530
Leads: 1530
This is How Outstanding SaaS Owners Calculate Marketing ROI
Views: 1530
Leads: 1530
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Infographics
Everything is much clearer when visualized.

A picture is worth a 1000 words. Our infographics make it easy for your audience to digest a great deal of information easily, with clear and simple, yet fun and engaging visuals, telling a compelling story about a certain topic. High quality infographics receive a ton of love from users across most social media channels and help spread the word about your company, brand and product with minimal resources and efforts.

See examples:
Views
Leads
How To Make Consumers Choose You: Differentiate Yourself in SaaS Industry
Views: 1530
Leads: 1530
Incredo Knows How to Market SaaS When You Don’t
Views: 1530
Leads: 1530
5 Game Changing Trends in the SaaS industry in 2016
Views: 1530
Leads: 1530
Outsourcing Your SaaS Marketing: How to Choose an Agency That Digs Your Business
Views: 1530
Leads: 1530
This is How Outstanding SaaS Owners Calculate Marketing ROI
Views: 1530
Leads: 1530
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Press releases

Media exposure multiplies organic traffic.

Press releases help spread the word about your business, find new marketing channels, discover new audiences in new places and extend your digital reach beyond the horizon. The professional tone, unbiased approach and strategic aspects of press releases are what our team feels most comfortable with, and delivers flawlessly.

See examples:
Views
Leads
How To Make Consumers Choose You: Differentiate Yourself in SaaS Industry
Views: 1530
Leads: 1530
Incredo Knows How to Market SaaS When You Don’t
Views: 1530
Leads: 1530
5 Game Changing Trends in the SaaS industry in 2016
Views: 1530
Leads: 1530
Outsourcing Your SaaS Marketing: How to Choose an Agency That Digs Your Business
Views: 1530
Leads: 1530
This is How Outstanding SaaS Owners Calculate Marketing ROI
Views: 1530
Leads: 1530
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Website pages
Your website is your best salesperson.

Website content is the most crucial content marketing element you can think of. Website content has to be simple and specific, yet engaging and thought provoking enough to glue users’ eyes to the screen and make them stay on your website for as long as possible. Our team creates website content that is simple, yet powerful, specific, yet extraordinary, plain, yet stylish. We do precisely what it takes to craft a consistent message and hammer it home for maximum ROI.

See examples:
Views
Leads
How To Make Consumers Choose You: Differentiate Yourself in SaaS Industry
Views: 1530
Leads: 1530
Incredo Knows How to Market SaaS When You Don’t
Views: 1530
Leads: 1530
5 Game Changing Trends in the SaaS industry in 2016
Views: 1530
Leads: 1530
Outsourcing Your SaaS Marketing: How to Choose an Agency That Digs Your Business
Views: 1530
Leads: 1530
This is How Outstanding SaaS Owners Calculate Marketing ROI
Views: 1530
Leads: 1530
One final push

Want to order your content strategy or have any questions you didn’t find answers to above? Drop us a message and we will get back to you before you can even blink.