Each industry has its own set of keywords that every business would kill to rank up for. However, it’s not always about going after those juicy, high search volume keywords. Our team will research and uncover a set of keywords that specifically suit your target audience, and focus on those. Just like no two people are exactly the same, no two businesses are exactly the same either. There is always a way to stand out from the competition – and we will show you that way.

Even if you didn’t have a documented content marketing strategy before, there is still a lot of value encrypted in your existing content inventory. Our team will study your existing content from top to bottom, understand what your audience wants to see, understand the tone of voice your audience enjoys most and expand on that route. When you know what exactly customers need, it’s much easier to give it to them.

Knowing and understanding your competition is just as important as your own strategy. Our team will evaluate and research the content strategy, quality and publishing frequency of both your immediate and secondary competitors to define your position in the market, identify content gaps that haven’t been touched upon yet, and work towards filling those in on your side.

After all the essential pieces are ready, our team will craft a compelling, personalized content marketing strategy designed specifically for your audience. Every single aspect of the marketing strategy (be that the length of a blog post or a social media distribution channel) will be targeted towards your audience and aimed to deliver exceptional value to solve their day to day business challenges.

Content publishing frequency, date, time and distribution make an essential part of any solid content marketing strategy. After the initial research and strategy development, our team will develop a content calendar which will have detailed publishing guidelines including all of the above mentioned criteria, which will all be specifically tailored to suit your audience’s needs and wants.

The company blog is one of your main means of generating high quality traffic and sales qualified leads. Our team creates blog posts that are always aimed to deliver otherworldly value to readers, provide as many answers and solutions to their needs and challenges as possible, and give detailed explanations on how to solve some of the most complex business challenges that they face on a daily basis. The blog posts will be tailored to fit your brand, tone of voice, vision and aimed to establish you as a thought leader in your industry.

eBooks and guides make an essential part of generating high quality leads. Any downloadable material that requires readers to fill out a form to access it has to wield exceptional value for the reader, both in terms of theoretical and practical knowledge. Our team creates remarkable ebooks, packed with value and the most up-to-date information regarding the given topic. We make sure that your leads will be back, again and again, hungry for more.

A picture is worth a 1000 words. Our infographics make it easy for your audience to digest a great deal of information easily, with clear and simple, yet fun and engaging visuals, telling a compelling story about a certain topic. High quality infographics receive a ton of love from users across most social media channels and help spread the word about your company, brand and product with minimal resources and efforts.

Media exposure multiplies organic traffic.

Press releases help spread the word about your business, find new marketing channels, discover new audiences in new places and extend your digital reach beyond the horizon. The professional tone, unbiased approach and strategic aspects of press releases are what our team feels most comfortable with, and delivers flawlessly.

Website content is the most crucial content marketing element you can think of. Website content has to be simple and specific, yet engaging and thought provoking enough to glue users’ eyes to the screen and make them stay on your website for as long as possible. Our team creates website content that is simple, yet powerful, specific, yet extraordinary, plain, yet stylish. We do precisely what it takes to craft a consistent message and hammer it home for maximum ROI.