Having Backtocart’s vision in mind, we designed and developed a cloud-based custom app from scratch. It can be seamlessly integrated into any ecommerce website to accurately track lost sales data, analyse the reasons for cart abandonment through smart analytics system and offer solutions to recapture lost income. We created a great library of fully-editable, drag and drop templates to help the app users design professional, responsive lightboxes for any industry. We used Node.js Meteor framework to design a system which allows to create personalized lightboxes based on the visitor’s language, geolocation and weather conditions. Our developers built an exit intent detection system which enables to track visitor behaviour on ecommerce websites and win back their attention with well-timed incentives. Then we deployed on-site marketing tools, including interactive live chats where the tool users can not only provide customer support but also display offers and deals to fuel visitor engagement.