Join Card was ready to hit the market when they noticed a critical obstacle. The discount card industry faces a serious user retention problem. For Join Card to be successful, they needed to face this issue head on. Many customers use their discount card early on, but decline until using their discount card becomes a rare occurrence. The biggest challenges lie in providing these customers with an easy way to confirm their balance and find businesses that support the discount card.
Incredo knew that something had to be done to connect with these customers and to improve their digital experience. After all, they did want to use the card, the process just wasn’t always intuitive. We assessed the situation closely, considering both the needs of the customer and the businesses who support them.
1. The Consumer Discount App
2. The Partner App
3. User Management Panel