INBOUND
MARKETING BLOG

Software as a Service (SaaS) is the new oil of the IT industry. If you define simply, it is nothing but a simple business model…

Social proof is one of the most effective ways to grow your online business, generate conversation and boost sales. Customers who are satisfied with your…

Website copy, or the text surrounding your product portfolio and blog posts, matters as much as its design. The way you write navigation text, calls…

If you are developing a SaaS or any other digital product, you have to prepare yourself to compete against the bigger players in the market.…

Without a Content Marketing strategy, how will your SaaS business survive? This might seem like an over-exaggeration, but there’s a hint of truth in this.…

Today, we have countless ways to hire IT talent to suit varied development needs. Outsourcing has remained a popular option to access leading global developers…

The benefits of B2C video marketing have been known for years – consumers love a dynamic experience. However, B2B video marketing only gained popularity in…

The rapidly growing software-as-a-service (SaaS) boom presents serious opportunities for businesses that are willing to take advantage of the demand for web-based software over more…

The adoption of SaaS solutions among businesses has been growing at an astonishing pace in the last year. SaaS, also referred to as Software as…

You must know who your target audience is to best market your product or service. The key demographics that make up your ideal customer may…

Introduction  Whether you’re a SaaS manager in an early-stage start-up or an industry veteran in a multi-billion dollar behemoth, you know there’s no word more…

Whether you are running a B2B or B2C business, the key to any marketing strategy is how you present your brand. A media kit is…

HubSpot is the leading all-in-one marketing automation platform in the world with more than 11.000 clients all over the world. Lets have a quick look…

Do you think that you provide great SaaS customer support? Think again. In 2020, around 47% of customers stopped doing business with a brand because…

Buyer intent data is a powerful tool to boost sales and revenues.  If you’ve ever run an ad campaign, you must know the power of…

Your Saas homepage design as the forefront of your business.  Just as the forefront of a brick-and-mortar business gives people a sneak peek at the…

Marketing and promoting your SaaS solutions can sometimes be tricky. The reason is that you cannot really offer loyalty programs or promo codes the way…

Feature marketing is a relatively new term, but SaaS companies have already taken a great interest in it. Back in the day, you would launch…

Affordable, yet effective SaaS public relations ideas. But does your company need a PR strategy at all? First, you do it for your team. Not…