INBOUND
MARKETING BLOG

The rapidly growing software-as-a-service (SaaS) boom presents serious opportunities for businesses that are willing to take advantage of the demand for web-based software over more…

The adoption of SaaS solutions among businesses has been growing at an astonishing pace in the last year. SaaS, also referred to as Software as…

You must know who your target audience is to best market your product or service. The key demographics that make up your ideal customer may…

Introduction  Whether you’re a SaaS manager in an early-stage start-up or an industry veteran in a multi-billion dollar behemoth, you know there’s no word more…

Whether you are running a B2B or B2C business, the key to any marketing strategy is how you present your brand. A media kit is…

HubSpot is the leading all-in-one marketing automation platform in the world with more than 11.000 clients all over the world. Lets have a quick look…

Do you think that you provide great SaaS customer support? Think again. In 2020, around 47% of customers stopped doing business with a brand because…

Buyer intent data is a powerful tool to boost sales and revenues.  If you’ve ever run an ad campaign, you must know the power of…

Your Saas homepage design as the forefront of your business.  Just as the forefront of a brick-and-mortar business gives people a sneak peek at the…

Marketing and promoting your SaaS solutions can sometimes be tricky. The reason is that you cannot really offer loyalty programs or promo codes the way…

Feature marketing is a relatively new term, but SaaS companies have already taken a great interest in it. Back in the day, you would launch…

Affordable, yet effective SaaS public relations ideas. But does your company need a PR strategy at all? First, you do it for your team. Not…

If you are reading these lines, I guess the Christmas season is almost there. And you look for ideas on how to promote your software…

Almost all industries witness decline in revenue because of the coronavirus crisis. And SaaS companies aren’t exceptions. But human nature and the will to move…