A common question that many inbound marketers ask is: “Do we have to use HubSpot for our inbound marketing?”. The answer is no, you don’t HAVE to use it, however there is so much value in using HubSpot that makes its expense pay for itself.
Honestly, HubSpot is a powerful tool which provides amazing features for all inbound marketing agencies. I don’t say this just because we are a HubSpot Silver partner, but because we are marketers and we see how the features of HubSpot helped us rock our marketing strategy.
However, anything like HubSpot that brings so much value for companies has its own price tag, and the cost of HubSpot is the biggest disadvantage for many companies. Yes, HubSpot is not cheap, but we started using it, because we saw that the value that it brings to our business exceeds the cost of implementing it.
Since we have the experience using HubSpot, I thought I should share the five main reasons why you should bother with HubSpot implementation.
1. All-in-one Software
One of the main reasons why we started using HubSpot at Incredo is that it offers a large set of tools, like email marketing, website and blog CMS, landing page creator, form submissions, CTAs, A/B testing, lead nurturing programs, reporting, analytics and so on.
So, instead of using different systems, apps and soft for each of these activities, we implemented HubSpot which offers everything in one place.
First of all, having all the tools located in one central place is highly valuable from a management and efficiency perspective, and it can save you a lot of time and effort. Secondly, the best thing about it is that all these pieces are highly integrated and connected with each other.
This makes it easier for you to implement each step of marketing process, which results in increased effectiveness of your inbound marketing strategy. Moreover, Hubspot provides you with a wide range of data on leads, different campaigns and customer flow, which is a great chance to understand which areas need improvement and align your sales and marketing teams.
2. Inbound Marketing Automation
The main purpose of HubSpot is to help companies with their inbound marketing strategy and make the system easy to run and manage. HubSpot allows this by providing companies with marketing automation. For instance, you can create some ‘workflows’,which are some kind of actions or events which, in their turn, trigger other actions to take place.
As an example, I can create a workflow trigger that whenever registered leads enter our Services page, after a few days, the system can automatically send them an email with more detailed information about our services. Thus, HubSpot does everything to make it easier for companies to manage their website, blog, CTAs, inbound marketing campaigns and so on.
3. Trainings and Resources
One of the things that our team is fond of are the educational materials, trainings, webinars, customer support and additional resources that HubSpot offers. Besides the fact that these resources gave us the chance to easily implement HubSpot, they also educated our team on the inbound marketing concepts and helped us run our inbound marketing strategy more smoothly and effectively.
Here are some resources that might be helpful for you as well:
4. Customer Information
If you have experience in sales, you definitely know that the more you know about your leads, the better. The reason is that when you have valuable information about your leads, such as their preferences, interests, you can tailor your sales materials, messages and presentations to their needs, and as a result have higher conversion rate.
HubSpot is valuable here as well, as it collects a lot of information on leads and compiles this information into a complete profile, which can be used by your sales team. You get the chance to see which pages a user looked at on your website, which forms were completed, which emails they read and so on.
Sales team also gets direct access to lead's company description, annual revenue (of course not 100% accurate), Twitter handle and links to other important contact properties.
With all this information, you can go deeper in your research to understand their interests, hobbies and preferences.
5. Inbound Marketing Personalization
The feature of HubSpot that we love a lot like other inbound marketers is the personalization of web experience. What if there was a way to create personalization and customization in content and CTAs of your website? Well, there is such an option for you in HubSpot.
Here, you can use some “smart CTAs” which are adaptable and change based on a person’s interests which are based on their previous actions in your website. For example, if a user downloads an eBook about lead generation, then all other CTAs will be connected to this topic as well.
Over time, your content will become more personalized and more relevant for the users’ needs. The proof is the fact that HubSpot reported about 42% increase in conversion rates when they used smart CTAs instead of standard strategies.
The features mentioned above are the most important things we found value in when using HubSpot and which helped us with our inbound marketing efforts. From our experience, we can assure you that if you use HubSpot correctly with a well thought inbound marketing strategy, then you will start noticing the results in a short period of time.
If you have any questions, or you want to know more about our collaboration with HubSpot, just contact as! We are always open for discussions :)