Blogging is of the utmost importance to build online presence for any business, as businesses which blog periodically have 58% more traffic than the ones who don’t. It is more likely to be famous when you have a blog, because each content that you produce gives the opportunity for people to find out who you are and what you do. At the end of the day if you do everything right, people who are consuming your content can easily be turned into leads and then become your customers.
Any company with online presence should write articles not only about the products and services that it offers, but also about the topics in which its audience is interested most.
A blog in general is every company’s chance to be a leader in the specific industry, so here are some ways you can use it to turn your into a conversion machine for your company.
How to turn your blog into a conversion machine
1. Decide the topics (problems)
Nowadays, when people have problems, they, first of all, ask Google how to solve their problem. They ask questions beginning with “How to…” or “The best ways …” phrases to get the right answers for them. What is obvious, is the fact that people are more likely to click on “How to…” articles, for example “How to write the perfect content for your blog”. Hence, you should always make sure you provide interesting and valuable information to your audience. After you have that information for them, you can also include links to other resources on your website that would interest them as well. For example if you sell smartphones and you write an article about “Which smartphones are the best?” , you can include a link which will lead people to the page where they can buy your best smartphone.
2. Use correct keywords
After you know the primary topics that your blog should cover, you should identify the right keywords that your buyer personas are going to search. There are many tools, such as Google’s Keyword Planner or WordTracker which will help you also to understand the volumes of the searches and the difficulty levels to rank. If you determine correctly which keywords you should use in your article, you can increase the chances of your articles being discovered and in this way you can attract many potential customers. So, after identifying the right keywords you should write the article, in which you should use this keyword at least 4-5 times.
3. Offer something valuable
At the end of the day when you write an article you should be careful to not create JUST “SEO content”. Your articles should be relevant and informative and they should answer to people’s questions. In order to have an effective blog with shares and engagements with your potential audience, you need to create articles which give them a real value to solve their problem. Before writing articles I’d recommend you do some research and read other blogs and comments which will help you to come up with better ideas and unknown solutions to the known problems. Make sure also you are covering about something which new in your field in order to keep your blog content up-to-date.
4. Create powerful titles
The title of your article is the main reason people will read it. On social media networks, such as Twitter or Facebook, people don’t click on those links which have longer titles. So, when you share your content on social media sites or when you use them in your email marketing, make sure that they are attractive. Captivaive headlines demonstrate that there is value for them in your article. Here are some powerful title examples
- “How to…”
- “10 ways…”
- “The secret of … is revealed”
- “The power of…”
5. Make your content social
Once you’ve finished writing your article, it’s time to share it on social media networks in order to let people know about your new content. Social media and blogging work together hand in hand to strengthen your brand online. There are many tools such as Hootsuite or Buffer, which will help you to automate the process of sharing your content. Instead of you, these tools will share your article several times during a certain period, which will ensure traffic for your website. Content is considered to be the new currency of the Internet.
Pro tip: Make sure you have also big enough sharing buttons on in your blog post as well as in your newsletter campaigns. According to SocoalTimes social sharing buttons to email messages an increase click-through rates by more than 150%
So, here are 5 ways to turn your blog into a conversion machine. Hope this article will help you to do better job in your content marketing. If you have any other ideas, please share them in the comments below.