Instagram has been growing a lot during the past few years, practically being the fastest growing social network ever. Though fitness companies mostly used Facebook, Twitter and Pinterest for fitness training and services promotion, now it is widely common to be present also on Instagram, because it is the network, which has a lot of active target users.
Like all kinds of companies (even some B2B and telecom companies), fitness companies are also starting to enter the platform of Instagram in order to show their services and engage with the users. So, if you have a fitness business and you would like to make your first steps in Instagram, here are some 7 important tips for you, helping you correctly use this network for your fitness business.
1. Visual is the core of Instagram
We all know that visual messages are much more effective than texts. In Instagram everything is done with the help of photos. So, if you have a fitness company, try to show your own products/services in this platform.
For example, you can take a photo of your fitness hall, equipment or your customers using your services and post these photos on Instagram in order to show your services. In addition, when there is something new, for example, new products, you can shoot them as well and promote it with the help of Instagram.
2. Introduce your employees
One of the most important things that people pay attention when choosing this or that fitness company is trainers. For example, if someone wants to lose weight, besides the equipment and other things that he/she pays attention, he/she also pays much attention to the trainers, who are going to help him/her to achieve the goals.
So, in order to create confidence among your potential customers, try to show your staff and trainers with the help of your Instagram page. Take a picture of each of your employee doing his/her work and use the text box to add more information about him/her.
3. Follow other fitness pages
In order to be successful, you need to be familiar with every new single thing.To understand what are the new trends of the fitness industry and in order to get inspiration, try to follow other fitness pages.
4. Use the right hashtags
Instagram is all about the hashtags. Besides that you should post many pictures related to your business, you should also use the right hashtags in order to be easily found.
There are many hashtags you can use as a fitness company, but most of the used and popular ones are: #fitness, #gymtime, #workout, #getStrong, #fitspiration, #cardio, #training, #abs, #getfit, #fitfarm, #fitspo, #getfit, #crossfit, #training, #lift, #muscle, #weightloss and so on. These hashtags will definitely help you to increase the awareness of your page in Instagram.
5. Engage with users
In order to create interest among your followers, try to find ways of engaging with them. For instance, you may ask questions in your photo caption which will catch their attention and make them answer these questions.
In addition, you may respond to comments in order to interact with them. Moreover, another great thing can be organizing local Instagram meetups with your followers and introducing your fitness business in more detail.
6. Build anticipation
If you would like to have a successful marketing campaign, then you should work very hard in order to create interest among your followers. For instance, in order to do this, try to reward your most loyal followers by letting them know about your new products/services first.
Try to post photos, which will create some curiosity and build anticipation for the upcoming releases, opening or new products. You can be sure, that things like that create interest among users and make them feel special.
7. Organize some contests
If you would like to be an engaging fitness Instagram page, try to create some interesting things like contests. For instance, you can ask your followers to take pictures in your gym and the follower who will get most of the likes, can get a gift: 1 month of free services in your gym. This kind of activities will keep your followers engaged.
So, here are the top 7 important tips for using Instagram for fitness companies. What are your major Instagram marketing challengies? Please share them with us in the comments below.