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SaaS Marketing Strategy

29. 06. 2018

Actionable SEO Tips To Increase Organic Traffic In 2018

Painting A Marketing Picture With Data

The most actionable thing you can do in terms of SEO is compile data and draw conclusions from it. There are near-endless resources in terms of available data out there, and using them helps you avoid wasted outreach efforts. Here’s the thing: some things that are counter-intuitive will work, some things that are intuitive won’t.

If you’re conducting an SEO campaign on your own, though the data is actionable, you likely are going to be in an experimental place. No single company will benefit through exactly the same SEO outreach strategy. Certain strategies are more likely to work than others, but all individual outreach efforts will have their own differences.

 
inbound marketing dashboard

Source: Unsplash

Overcoming Trial-And-Error

Here’s a great example: you want to produce content that is itself actionable, includes links to relevant sites, and is continuously shared on guest blogs. Guest blogging is key—but you want to share your content on the right blogs. Again, you’re in a trial-and-error mode at this point, unless you get the information that can help you direct your paths. If you’re keeping close data on keywords, on site traffic, etc., you’re going to know where to go. Otherwise, you won’t. That said, which data is the best to start from?

You will figure out what works best for your company, but more cost-effective method about it involves working with professionals who know their job.

Working with SEO professionals can be absolutely essential in helping you round out your SEO strategy; learn here about some actionable advice.

 

SEO analytics Source: Pixabay

Off-Site Analytics Considerations

One area where many professional SEO solutions are likely going to advise you to concentrate efforts involves analytics pertaining to both on and off-site data. Off-site analytics can be integral. When you’re blogging with guest solutions, a lot of traffic may potentially interact with your SEO content. If you’re still not quite getting a picture of what analytics are, consider YouTube.

YouTube channels have an analytics page which puts a number of graphs and other means of representing data right at the fingertips of YouTubers. This gives them the ability to better design and broadcast their video content. Well, this is a means of digital marketing very similar to SEO. With SEO, you’ll get similar data represented in a similar way. But again, unless you want to “reinvent the wheel”, as it were, you’re going to want to work with a vetted agency. Why is that so? Well, there’s a slight difference between a material being represented by the hands of a person who thinks they know the best ways to spotlight themselves. In a way, yes. But a vetted agency will understand all the pieces, ins and outs which basically entails all the details that most people neglect, but which will affect the end goals substantially.

Finding The Right SEO Agency

When you’re considering how to choose the right SEO agency, there are a few things you want to keep in mind. First, do they have any successes which they can refer you to? Look for online referrals, and ask for clients that are satisfied with their services with whom you can speak. This will give you a good idea of their level of service provision.

Any SEO campaign can produce regular, positive ROI if it’s properly managed. Many SEO agencies will deign to be professional, but realistically alarm to “unforeseen circumstances”, essentially wasting your time and resources. You definitely need to do your homework and determine what previous clients think of a given SEO agency.

Look at their pricing as well, and understand what basic costs of your needs will be. Again, contacting previous clients of the agency you’re considering can give you a great idea of what you’re getting yourself into. Finally, give them a trial period.

You should expect to see results in six months to two years. Contact clients of the agency you’re considering that are similar to yourself in order to get a better idea of what it will take to acquire results. Once you’ve done this, designing your own informed SEO campaign without an agency will be more manageable and realistically viable, allowing you to see greater ROI over time.

 

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Ashley Lipman
A super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking. Her professional interest lies in ecology and nature and she often writes about perks of spending more time outdoors, adventure activities and exploring the planet.
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