Sona Hovhannisyan 
6 Outstanding SaaS Email Marketing Examples for 2021 (And What You Can Learn From Those) December 29, 2020 – Sona Hovhannisyan Marketing and promoting your SaaS solutions can sometimes be tricky. The reason is that you cannot really offer loyalty programs or promo codes the way that traditional retailers do and if your service is … Read more
2020 Best SaaS Development Companies in Eastern Europe: Top 10 to Check December 19, 2020 – Sona Hovhannisyan Does your business have everything it needs? With new demands and even newer technology, it’s much harder for a business to develop its own mobile app or website interface. Finding a good software development team in North … Read more
10 Key Learnings From a Marketing Internship [2021 TIPS] December 10, 2020 – Sona Hovhannisyan It may indeed be true to say that nowadays, in this realm of hybrid opportunities, pursuing an internship is a necessary cornerstone.Therefore, in order not to be perplexed in front of the workforce and not to be bombarded with different … Read more
The Ultimate Guide To Your SaaS Website Localization: Conquering Foreign Markets [GUDIE 2021] December 1, 2020 – Sona Hovhannisyan Adapting apps and services to foreign markets is something that many businesses are sleeping on, and it is often the missing link that stops them from really flourishing. That’s not an overestimation. Around 90% of the … Read more
Outsourcing Marketing for Small Business: Pros and Cons [2021] December 1, 2020 – Sona Hovhannisyan Outsourcing marketing for small business and various activities in general has grown in the last decade. According to recent statistics, outsourcing market amounted to 85.6 billion USD in 2018, 62 billion USD of which was provided by IT industry. Research, … Read more
Outsourcing Marketing for Small Business in 2021 November 27, 2020 – Sona Hovhannisyan Once, Erik Huberman, founder of Hawke Media, said: “When launching a business, it’s critical to do what you are good at; sticking with your core competency is an absolute must”. That means, that if you are good at consulting, accounting or something else, … Read more
Inbound Sales Methodology for 2021: How it Works With Inbound Marketing November 25, 2020 – Sona Hovhannisyan Marketing used to be all about cold calls, trade shows, email list buying and other activities that people would deem spam-worthy in today’s day and age. However, today we have access to inbound marketing, which is better … Read more
9 Working Ways to Boost Your SaaS Conversion Rate [2021 GUIDE] November 22, 2020 – Sona Hovhannisyan Simply having a SaaS product that is useful, easy to use, customizable and affordable is not enough in order to ensure a steady stream of users. Sad, but true. To attract customers and show how beneficial their product … Read more
Enterprise SaaS Spending Statistics and Trends for 2021 November 20, 2020 – Sona Hovhannisyan SaaS has been growing at rapid rates during the past several years. The competition is already huge and it’s only increasing. In 2018, SaaS companies reported having over 9 competitors on average, which makes companies invest even more money into paid channels to … Read more
Avoid “Bad” Marketing Leads and “Lost” Sales Opportunities [2021 GUIDE] November 18, 2020 -Sona Hovhannisyan There are many inbound marketing campaigns that successfully generate leads but these leads are not converted to sales. There seems to be a misconception that inbound leads = sales. Many marketers think that leads are ready to buy when they … Read more
