SaaS Inbound Marketing Agency

SaaS Academy: A Perfect Multi-Tool for a Startup

SaaS Academy: A Perfect Multi-Tool for a Startup October 31, 2020 – Sona Hovhannisyan The thrill of founding a SaaS startup and hiring the team has passed. You’ve acquired your first customer and hired your first employee. All the efforts of your company are pushed to the limit, yet you feel like you’re falling behind. … Read more

Will your SaaS Company Become a Super Grower in 2021? Average Growth Rates for SaaS Company to Survive

Will your SaaS Company Become a Super Grower in 2021? Average Growth Rates for SaaS Company to Survive September 22, 2020 – Sona Hovhannisyan Statistics show that it’s not surprising for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5 million in ARR. If we talk about SaaS startups, … Read more

SaaS Churn Rate Benchmark in 2021: Reasonable Customer Attrition Rate

SaaS Churn Rate Benchmark in 2021: Reasonable Customer Attrition Rate September 5, 2020 – Artash Arakelyan Every SaaS entrepreneur, CEO, SaaS sales or marketing professional has at one time or another felt SaaS churn. And it hurts. Churn, customer attrition, abandonment, turnover, whatever name you choose to label it. It means that your company is … Read more

SaaS Retention Strategies for 2021

SaaS Retention Strategies for 2021 March 28, 2017 – Sona Hovhannisyan   Why do you have to retain your customers? Isn’t it better to acquire new ones all the time and increase the number of people you have bought from you? No, of course no. Closing more and more customers is probably one of your top … Read more

9 Foolproof Ways to Achieve AppStore Stardom

9 Foolproof Ways to Achieve AppStore Stardom February 8, 2016 – Sona Hovhannisyan   “Every once in awhile, a revolutionary product comes along that changes everything.” Steve Jobs 9 years ago we were handed over with a product that changed it all, for users and developers alike. We were stunned. Didn’t really think it can get better than … Read more

Retain SaaS Company’s Clients with Exceptional Customer Support

Retain SaaS Company’s Clients with Exceptional Customer Support January 22, 2016 – Sona Hovhannisyan   There is hardly any company that wants its customers to walk away frustrated and angry. When it comes to buying a product or making use of a service, people trust their friends, relatives and colleagues more than they trust any … Read more

Map Out a Perfect Buyer’s Journey for Your Customers: Here Is How

Map Out a Perfect Buyer’s Journey for Your Customers: Here Is How July 6, 2022 – SaaS Metrics “Marketing is enthusiasm transferred to the customer“. Gregory Ciotti, Marketing Strategist Hi there! Here we are again, another ultimate guide on inbound marketing and how to make your business truly amazing. Ever wonder why you love some websites, completely … Read more

SaaS Customer Lifetime Value: How to Increase? [2021]

SaaS Customer Lifetime Value: How to Increase? [2021] July 7, 2015 – Pavel Aramyan   Software as a service is growing fast and becoming insanely popular for startups and entrepreneurs. When it comes to measuring the success of SaaS, there really are 2 important metrics to take into account: Customer Acquisition Cost and Customer Lifetime … Read more