Inbound Sales Methodology for 2021: How it Works With Inbound Marketing November 25, 2020 – Sona Hovhannisyan Marketing used to be all about cold calls, trade shows, email list buying and other activities that people would deem spam-worthy in today’s day and age. However, today we have access to inbound marketing, which is better … Read more
SaaS Marketing Budget Explained: 2021 Guide November 12, 2020 – David Tashjian Determining the effect of marketing on a SaaS company’s growth is not black and white – it is not acas simple as one may think. A lot of factors need to come together in order to create a successful and growing SaaS company. … Read more
Marketing and Sales Synergy Model for SaaS [2021] November 9, 2020 – David Tashjian Sales and marketing teams share almost identical goals: driving revenue, increasing profits and delighting customers. However, a lot of bigger companies in the SaaS industry have a real challenge of getting the two teams to actually work together and align their … Read more
6 Working Ways To Bridge The Gap Between Your Marketing And Sales Team November 7, 2020 – Sona Hovhannisyan The disconnect between sales and marketing teams has historically been a huge problem for many companies, with both sides claiming that communication is key but typically shying away from any real-world, concrete business process management solutions for … Read more
How To Give Software Product Demos That Convince Your Prospects in 2021? [+9 Expert Quotes] November 7, 2020 – Aida Grigoryan If you are a SaaS founder or a C-level executive, you have 2 reasons to walk through our guide: 1) You give SaaS demos frequently and want to know all the rules of this … Read more
5 Sales Strategies Mistakes Most of the SaaS CEOs Do [2021 GUIDE] November 4, 2020 – David Tashjian Selling SaaS is far more challenging than selling lemonade. First of all, everybody likes lemonade on a hot summer day (try it warmed up in the winter time, too). If you don’t, then you don’t have a … Read more
How to Manage Your SaaS Sales in 2021? Top 10 Resources to Check November 19, 2019 – Aida Grigoryan Do you want to grow your SaaS sales team and improve your processes? Here is a collection of 10 resources that will help you: maintain healthy atmosphere in your Smarketing team, make smart choices regarding your … Read more
What’s Typical Commission For SaaS Salesperson in 2021? [Really 10%?] October 17, 2020 – Aida Grigoryan Asking “what’s typical commission for SaaS salesperson?” is like asking “how expensive should I price my SaaS product?” or “how long should I spend on developing my software?”. To answer your questions correctly, we need to ask for clarification and … Read more
Working SaaS Upselling Techniques: How To Do It Right in 2021? October 15, 2020 – Aida Grigoryan Prologue to SaaS upsell Three months ago when you had only 600 subscribers, you chose a pricing plan that allowed you to send emails to a maximum of 2,000 users. Now when the number of your subscribers exceeds … Read more
How to Increase your SaaS Brand Awareness in 2021: Sharing Incredo’s Ideas [GUIDE] August 12, 2020- David Tashjian Brand awareness. It is more crucial to a service-as-a-software (SaaS) company’s success than, well, any other factor. Even a lackluster product will be used (if priced competitively) if the public is made abundantly aware that it exists. … Read more
