Storytelling has been there from ancient times and it is considered to be one of the biggest skills of every person, business and company. Stories have been a crucial driver of change throughout the human history, both for good and bad. Now, more than ever, storytelling is used by businessmen, workers, bloggers, leaders and other people in order to spread their messages.
Stories make us remember things better than just words, numbers or graphs. The reason is that stories make more impression on us, make us think, feel and believe in magic.Just because stories are so powerful, businesses should use storytelling for their promotion instead of just writing facts and statistics.
Many researches indicate that more than 75 % of chief marketing officers believe that content is the future of marketing. Moreover, ⅔ of marketers surveyed think that content is more beneficial than e-mails, printed advertisements and PR activities.
That’s because nowadays everyone is connected with the help of social media networks.These platforms are the places where businesses share their content and their own stories. When sharing content, businesses should take into account that no one cares about their marketing goals: all that people want is a good story that will impress them. Those businesses which are good at telling awesome stories, surely have competitive advantage.
Whether you want your company to grow, create engagement, something unique or innovate or s, business storytelling is there to help you. Here are the main benefits storytelling can give to your business, that simply writing facts and statistics would never do.
Stories Create Connections
Storytelling Humanizes Your Business
Convey Your Vision Through Stories
Make Changes with Stories
For example, do you think that you will stop wasting water after seeing a social advertisement about it or after reading stories about the children, who don’t drink water for several days? Of course, stories make much more impression and help you get what you really want.
Storytelling can be a very powerful tool in your content marketing strategy if you implement it correctly. From a very young age people are used to hear different stories: fairy tales, bedtime stories and so on. These stories inspire us, make us believe in ourselves, and, of course, are memorable.