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B2B SAAS Project management Client Success Story
Easy Projects
Project Management SaaS Company • https://www.easyprojects.net

THE MAIN CHALLENGEIncrease website traffic by 50% in 6 months. Increase the number of quality leads in the shortest timeframe possible. 


See how we increased client's traffic by 50% in 3 months and also increased conversion rates by 44%

Social Media Visits
Social Media Leads
Leads Increase
Ash Ajula,
Marketing Director, Easy Projects
Incredo has had a huge impact on the business. We've seen a 450 percent increase in social media followers in three months. Our leads increased 260 percent, our traffic increased by 50 percent, which was one of our major goals. Then, organic traffic grew by 37 percent, and the submission rate for our landing pages is currently at 56 percent.
About The Client
Easy Projects is a product developed by Logic Software Inc., a Toronto-based custom software development company. Back in 2003, when Logic Software Inc. needed a project management system for their own use, they were disappointed by the available options.
This marked the beginning of their project management software, Easy Projects. Although Logic Software Inc. initially created the product for their own needs, Easy Projects soon gained popularity among Logic Software’s existing customers, who in turn asked them to sell their own project management software so they could use it both internally and with their external customers. Thus began Easy Projects’ launch into the commercial market.
The Challenge
Easy Projects needed traffic increase in a short period of time. The main goal of the Company was 50% increase of their website traffic in 6 months. One of the main needs was increase of the number of sales qualified leads to boost their Sales. Easy Projects strongly needed a new approach to their marketing strategy, specifically, Blog design, Content Strategy and Social Media Strategy. Easy Projects also had lack of proper content strategy that would make them one of the leaders in Project Management Software Industry.
How Incredo Helped
  • Persona Development
  • Keyword Research
  • Blogging
  • Unique Content Offers
  • Buyer’s Journey improvement
  • Social Media Strategy
  • Lead Generation
  • New Offerings
Results in 3 Months
Aug 2015
Sep 2015
Oct 2015
Nov 2015
Dec 2015
Jan 2015
Feb 2015
Mar 2015
  • Leads Increase 260%
  • Website Traffic Increase 50%
  • Organic Search Growth +37%
  • Average Submission Rate +56%
  • Over 44% Average Conversion Rates
If there is something regarding digital marketing you didn’t find here, or just want to chat, give us a shout and we will get back to you in the nearest future.