Fitness and Nutrition Company Client was one of the relatively new companies in their sphere providing weight loss, energy and muscle building nutrition. Their product was truly exceptional, with 90% positive reviews on their website and Amazon.com, but overshadowed by competition. The Client had a steady number of loyal customers, but company growth was insignificant compared to the rest of the industry. Based in San Diego, the Client sold its products via the web and also retail stores all over America including Amazon.com and Walmart.

Before making the Inbound marketing transformation with Hubspot in April 2015 the client was using traditional marketing ways and the “old” way of Internet marketing, with banner ads and annoying pop-ups all over. They wanted to become the thought leaders in their industry, help more people with weight and health problems and provide valuable and educational content for their customers. For this purpose, the client needed to change their content and social media strategy completely.

 

The client was really concerned about losing their brand identity in the process and becoming something else for their loyal followers. The quality of the Social Media messages and illustrations always were their top priority.

Careful examination of the industry and its thought leaders, their content and social media strategies, specifically, how many Social Media followers they had and how active they were on Social Media, what type of content did they offer and blog about, who were their buyer personas, etc.

Analysis of the client’s current position, content audit to answer questions like what type of content did they offer?, what did they blog about?, their Social Media strategy, buyer personas, etc.

Incredo discussed the results of their research with the client and after brainstorming for a few days came up with a Unique offer and Inbound Marketing strategy. Previously, the client was using another platform, Magento, for their website and content, but after they were introduced to Hubspot and the advantages it offered, the migration process begun with the help of Hubspot’s migration team.

Involved the Client’s own in-house marketing team to make the transition to Inbound marketing much smoother and educate them in the Inbound Methodology.