In the customer-focused reality, sales and marketing alignment is a pivotal point if companies want to provide a memorable and compelling customer experience.
If you want to successfully put your Sales and Marketing teams together and get the most out of their alignment, check out this guide and learn:
• Why Smarketing system is vital for companies
• What factors affect the customer experience
• How to make Sales+Marketing=Success model work
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Companies with tightly-aligned sales and marketing teams have 36% higher customer retention rates and achieve 38% higher sales win rates. Although successfully aligning sales and marketing can be somewhat difﬁcult to achieve in business, the numbers bellow show the necessity of Smarketing system.