Good content gives information to readers. Great content makes the reader stop, think and act differently.
Content marketing helps our clients generate 3X more leads per dollar spent and increase organic traffic by 50% on average.
Incredo offers a full range of content marketing services, all the way from buyer persona analysis, detailed content audit and keyword research to content strategy, content generation and delivery.
Incredo has been recognized as one of the top 10 content marketing agencies in 2016. What this means for you is that our content strategies work, produce outstanding results and have achieved worldwide recognition by some of the world’s finest experts. In other words, you have come to the right place.
Compelling content is more than just a combination of sentences, paragraphs and ideas. We know that. Our process starts from thoroughly researching your audience, industry, competition and existing content inventory. Based on the data, our experienced team tailors a personalized strategy for your business and proceeds with execution. The strategy is always documented and covers all the small details like publishing dates, number of internal/external links, inside graphics and so on.
Each industry has its own set of keywords that every business would kill to rank up for. However, it’s not always about going after those juicy, high search volume keywords. Our team will research and uncover a set of keywords that specifically suit your target audience, and focus on those. Just like no two people are exactly the same, no two businesses are exactly the same either. There is always a way to stand out from the competition – and we will show you that way.
Even if you didn’t have a documented content marketing strategy before, there is still a lot of value encrypted in your existing content inventory. Our team will study your existing content from top to bottom, understand what your audience wants to see, understand the tone of voice your audience enjoys most and expand on that route. When you know what exactly customers need, it’s much easier to give it to them.
Knowing and understanding your competition is just as important as your own strategy. Our team will evaluate and research the content strategy, quality and publishing frequency of both your immediate and secondary competitors to define your position in the market, identify content gaps that haven’t been touched upon yet, and work towards filling those in on your side.
After all the essential pieces are ready, our team will craft a compelling, personalized content marketing strategy designed specifically for your audience. Every single aspect of the marketing strategy (be that the length of a blog post or a social media distribution channel) will be targeted towards your audience and aimed to deliver exceptional value to solve their day to day business challenges.
Content publishing frequency, date, time and distribution make an essential part of any solid content marketing strategy. After the initial research and strategy development, our team will develop a content calendar which will have detailed publishing guidelines including all of the above mentioned criteria, which will all be specifically tailored to suit your audience’s needs and wants.
We create only remarkable content that will intrigue your audience, and make them come back again and again, and again.
Content generation is an inseparable part of the content marketing strategy. Even with the best strategy, you won’t achieve highest ROI if your content simply doesn’t cut it. Letters, words and sentences can be mixed and weaved together to deliver any marketing message desired; our content team goes beyond that and delivers not just a message, but a compelling story which your audience can relate to.
The company blog is one of your main means of generating high quality traffic and sales qualified leads. Our team creates blog posts that are always aimed to deliver otherworldly value to readers, provide as many answers and solutions to their needs and challenges as possible, and give detailed explanations on how to solve some of the most complex business challenges that they face on a daily basis. The blog posts will be tailored to fit your brand, tone of voice, vision and aimed to establish you as a thought leader in your industry.
eBooks and guides make an essential part of generating high quality leads. Any downloadable material that requires readers to fill out a form to access it has to wield exceptional value for the reader, both in terms of theoretical and practical knowledge. Our team creates remarkable ebooks, packed with value and the most up-to-date information regarding the given topic. We make sure that your leads will be back, again and again, hungry for more.
A picture is worth a 1000 words. Our infographics make it easy for your audience to digest a great deal of information easily, with clear and simple, yet fun and engaging visuals, telling a compelling story about a certain topic. High quality infographics receive a ton of love from users across most social media channels and help spread the word about your company, brand and product with minimal resources and efforts.
Media exposure multiplies organic traffic.
Press releases help spread the word about your business, find new marketing channels, discover new audiences in new places and extend your digital reach beyond the horizon. The professional tone, unbiased approach and strategic aspects of press releases are what our team feels most comfortable with, and delivers flawlessly.
Website content is the most crucial content marketing element you can think of. Website content has to be simple and specific, yet engaging and thought provoking enough to glue users’ eyes to the screen and make them stay on your website for as long as possible. Our team creates website content that is simple, yet powerful, specific, yet extraordinary, plain, yet stylish. We do precisely what it takes to craft a consistent message and hammer it home for maximum ROI.
Want to order your content strategy or have any questions you didn’t find answers to above? Drop us a message and we will get back to you before you can even blink.