Career

Digital Marketing Specialist

ESSENTIAL FUNCTIONS

Content development, editing, and distribution for digital platforms including but not
limited to: email, landing pages, website pages, and social media
Working within Hubspot, Mailchimp on templates, contact list management, and
marketing automation
Social media targeting, measurement, and reporting
Actively and consistently support all efforts of the digital team to increase qualified
leads, ad conversion and enhance the return on investment of the marketing budgets
Increase brand awareness, promote company products or services and to drive
prospects to conversions
Initiate effective marketing campaigns online and to translate business goals into
successful marketing campaigns
Constant monitoring of digital marketing trends for staying up to date

QUALIFICATIONS

Higher education in the field of Marketing or relevant fields
Minimum 2+ years of experience in the field of Digital Marketing (Inbound/Content
Marketing)
Marketing certification or any other digital marketing certificates are preferable
Understanding of Inbound Marketing Methodology will be a plus
Basic knowledge of PPC, Google Adwords, Facebook Ads
Familiarity with web analytics tools like Hubspot (preferable), Google Analytics, Yandex.Metrica, etc.
Familiarity with Social Media platforms like LinkedIn, Twitter, G+, Instagram, Quora,
Reddit etc.
Strong Analytical Skills
Close to native fluency in English is a must

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