Career

Digital Marketing Specialist

ESSENTIAL FUNCTIONS

  • Content development, editing, and distribution for digital platforms including but not
    limited to: email, landing pages, website pages, and social media
  • Working within Hubspot, Mailchimp on templates, contact list management, and
    marketing automation
  • Social media targeting, measurement, and reporting
  • Actively and consistently support all efforts of the digital team to increase qualified
    leads, ad conversion and enhance the return on investment of the marketing budgets
  • Increase brand awareness, promote company products or services and to drive
    prospects to conversions
  • Initiate effective marketing campaigns online and to translate business goals into
    successful marketing campaigns
  • Constant monitoring of digital marketing trends for staying up to date

QUALIFICATIONS

  • Higher education in the field of Marketing or relevant fields
  • Minimum 2+ years of experience in the field of Digital Marketing (Inbound/Content
    Marketing)
  • Marketing certification or any other digital marketing certificates are preferable
  • Understanding of Inbound Marketing Methodology will be a plus
  • Basic knowledge of PPC, Google Adwords, Facebook Ads
  • Familiarity with web analytics tools like Hubspot (preferable), Google Analytics, Yandex.Metrica, etc.
  • Familiarity with Social Media platforms like LinkedIn, Twitter, G+, Instagram, Quora,
    Reddit etc.
  • Strong Analytical Skills
  • Close to native fluency in English is a must
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