You are only as I-n-c-r-e-d-ible as the members in our team.
Senior Digital Marketing Specialist
SaaS competitor research to analyse competitor traffic, website performance, backlinks, keywords, advertising strategy, lead nurturing strategy etc.
Content development, editing, and distribution for digital platforms including but not limited to: email, landing pages, website pages, and social media
Set up, monitoring and management of Google Analytics, Google Webmasters, Databox, Google Data Studio, Google Optimize, Google Tag Manager, Hubspot, Mailchimp and other essential marketing management platforms
Segregate contact lists, target audience and build funnels for TOF, MOF and BOF
Give directions and get reports from PPC specialist, graphic designer, content writers, social media specialist, sales team manager (for SMarketing alignment)
Analyse website and landing page performances to improve conversion rates, average time on website and user flow
Initiate effective marketing campaigns online and to translate business goals into successful marketing campaigns
Constant monitoring of digital marketing trends to innovate on customer projects
Higher education in the field of Marketing or relevant fields
Minimum 4+ years of experience in the field of Digital Marketing (Inbound/Content Marketing)
Marketing certification from Google, Hubspot or any relevant other digital marketing certificates
Working knowledge with Google Adwords, Facebook Ads
Advanced proficiency with Hubspot, Google Analytics, Google Webmasters, Semrush, Yandex Metrika, Google Tag Manager
Familiarity with Social Media platforms like LinkedIn, Twitter, G+, Instagram, Quora, Reddit, etc.