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Career

Senior Digital Marketing Specialist

ESSENTIAL FUNCTIONS

  • SaaS competitor research to analyse competitor traffic, website performance, backlinks, keywords, advertising strategy, lead nurturing strategy etc.
  • Content development, editing, and distribution for digital platforms including but not limited to: email, landing pages, website pages, and social media
  • Set up, monitoring and management of Google Analytics, Google Webmasters, Databox, Google Data Studio, Google Optimize, Google Tag Manager, Hubspot, Mailchimp and other essential marketing management platforms
  • Segregate contact lists, target audience and build funnels for TOF, MOF and BOF
  • Give directions and get reports from PPC specialist, graphic designer, content writers, social media specialist, sales team manager (for SMarketing alignment)  
  • Analyse website and landing page performances to improve conversion rates, average time on website and user flow
  • Initiate effective marketing campaigns online and to translate business goals into successful marketing campaigns
  • Constant monitoring of digital marketing trends  to innovate on customer projects 

QUALIFICATIONS

    • Higher education in the field of Marketing or relevant fields
    • Minimum 4+  years of experience in the field of Digital Marketing (Inbound/Content Marketing)
    • Marketing certification from Google, Hubspot or any relevant other digital marketing certificates 
    • Working knowledge with Google Adwords, Facebook Ads
    • Advanced proficiency with Hubspot, Google Analytics, Google Webmasters, Semrush, Yandex Metrika, Google Tag Manager
    • Familiarity with Social Media platforms like LinkedIn, Twitter, G+, Instagram, Quora, Reddit, etc.
    • Strong Analytical Skills
    • Strong Critical Thinking Skills (non-negotiable)

 

  • Close to native fluency in English is a must

 

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