Saas Influencer Marketing
Table of Contents
1. Let’s start fresh
2. Influencer marketing for B2B SaaS: Does it really work?
“Cloudinary The truth: consumers will always want to hear recommendations from people they trust and idolize – their influencers. Meaning that the trend of influencer marketing is unlikely to slow down any time soon. WordPress “
Benefits for your B2B SaaS startup
Benefits for an influencer
Reinforce your Content marketing positions
3. Where to find Influencers? Your B2B SaaS influencer is closer than you think
The influencer is followed by at least 1.000-1.500 users. We call them micro-influencers. They are not celebrities, world-famous figures but they have managed to gather a certain amount of loyal users around them.
The influencer shares your “dream” audience. He is not only familiar with your niche but enjoys trust as an expert or a thought leader in that particular sub-industry
The influencer is active on the platform you are going to work together. He posts regularly, cares about that account and pays appropriate attention to it. An account owner who hasn’t shared anything since 2017, is definitely not a good candidate for partnership.
The influencer gains engagements from his audience. Posting is great but what if no one takes a step? High engagement is a sign that the influencer is the right person who can trigger action among the audience.
HYPR is not a top tool but it can also help you find influencers on social media. It’s an influencer marketing platform with both free and paid versions. The free version allows you to conduct your search only among 5.000 influencers on Facebook. Twitter, Instagram, Youtube, and Pinterest. In this example we entered “social media marketing” and here are some of the suggested influencers. In this case, we assume your software is a social media planning tool.
As we already discussed how to search for and identify your SaaS influencer, it’s the best time to get acquainted with the most worthwhile and meaningful methods you need to know: guest posts on leading relevant blogs, influencer campaigns on social media channels and co(published) e-books.
4. How to leverage guest blogging for B2B SaaS influencer marketing?
Original content: Submit an article that hasn’t been published before. Do thorough research and try putting forward a novel idea or discussing a problem from a new perspective.
Readable structure: Your sentences (1-1.5 lines) and paragraphs (3-4 lines) should be short. Divide your content into several parts, add appropriate subtitles and highlight the words where necessary.
Check your work: Make sure your text is free from typing, spelling or grammatical errors (and plagiarism!). Though they don’t affect the meaning of your content, being detail-oriented is a great skill.
Include keywords: A guest post can be found by an interested visitor even months and years after the article is published. So use Google Keyword Planner or other keyword research tools to find both short and long-tail keywords.
At least 1.500 words: Long articles perform better on Google as you cover more subtopics, use more keywords and possibly add more links which encourage your visitors to stay longer on the website and learn more.
Your bio: At the end of your article add a personal photo, tell about your position and experience in a few sentences.
NO ADS: No one will accept and publish your article if you keep praising your software. You don’t share knowledge, they don’t share your content. Your product name can be mentioned when it’s a relevant time.
5. How to leverage social media channels for B2B SaaS influencer marketing?
“Working with an influencer is like fishing in someone’s stocked pond. It’s not hard, you just need to make sure you know what you’re doing, you bring the right gear and you’ll need to share may be up to half of the fish with the pond owner. That’s fair”.
89% of B2B marketers say Facebook is the most suitable social media channel for influencer marketing.
“A trusted referral influences people more than the best broadcast message. It is the Holy Grail of advertising.WordPress ”.
“LinkedIn is no longer an online resume. It’s your digital reputation.WordPress”.
Enriching your LinkedIn profile with connections and showing B2B professionals your software is actually worth trying… Not a piece of cake. When you keep saying you are unique, it has less impact and is more annoying than when a reputable person helps you enter the LinkedIn market.
Jill Rowley, Growth Specialist
Don’t forget that your articles shouldn’t be too promotional or sales and it will not be nice if you publish too often. Tell, for example, your B2B SaaS startup’s story to share lessons you learned. Your next steps or article topics will depend on how the audience reacts and whether it’s worth publishing new content.
“On Twitter, 61% of users follow a creator which is more than on any other platform”. Maybe you haven’t heard about Niche but it’s a must-know if you are planning to run your influencer marketing campaign on Twitter. Well, it’s a must-know because it belongs to Twitter. It’s been developed to serve as a connecting platform between creators and brands. And the outcome is… branded content (you remember this collocation from Facebook).
According to the recent research by Grin, Instagram and Youtube are top platforms for influencer marketing, especially when the campaign is based on visual elements. Youtube is best suited for tech (regarding niche) and product reviews, tutorials, unboxings (regarding format).
6. How to leverage (co)publishing an e-book for B2B SaaS influencer marketing?
You produce content with an influential company The final result is an e-book with two authors who care about sharing and promoting it. You reach your partner's audience (he reaches yours) but remember that you are not competitors. So this “exchange” of audiences is not only OK but beneficial for both of you.
Discuss 3 main questions with your partner: the topic, the structure and on which parts each of you is going to work.
The content you expect maybe in the form of interviews, survey answers or expert opinions provided by influential authors, founders, and specialists who will find time to express their thoughts on subjects you choose.
7. How to address your potential influencer
8. How to measure the ROI of your SaaS Influencer Marketing Campaign
9. Ask the expert! Exceptional ideas for YOU…