Some say advertising doesn’t work and it’s a waste of resources.
We, as a google partner,
can prove them wrong.
While inbound marketing offers a steadily increasing stream of leads and visitors over a long period of time, there are cases, industries and verticals when digital advertising simply outperforms inbound, especially if you are on a tight budget or need results since yesterday.
Instead of comparing the two methods, we offer our clients a combination of investing in both organic and paid traffic, which helps satisfy short term goals with the help of ads, while simultaneously working towards long term feats with the help of inbound marketing.
The right budget depends on your industry, business specifics, current website conditions and your growth goals (how aggressively you want to grow). It’s a unique matter for each business and needs to be analyzed by a specialist. Schedule a consultation?
The most important metric from your perspective is the ROI, since the same CPA for two different clients can mean both positive and negative ROI.
If you want to go deeper, consider metrics like CPC, CPM, CTR, etc.
The reason is optimization and alignment. If you don’t make corresponding website changes, it’s the same as organizing TV commercials for your local store, but keeping your store closed. Customers simply won’t be able to buy anything.